This week I have the opportunity to participate in a focus group, commissioned by Precision Land Solutions. The purpose of this focus group is to help PLS better understand farmer challenges in order to best position their business to respond to producers, identify gaps and anticipate business opportunities.
Full disclosure - I was not a randomly selected participant for the focus group. The general manager of PLS is a high school classmate and friend. In anticipation of the focus group meeting, we had a conversation and this is what he shared to help me with preparing for the focus group.
Q. What does Precision Land Solutions do?
A. He explained that PLS is really a solutions-focused company. Right now, they work primarily in tile drainage and precision earth moving, because those are the concerns that landowners have identified, and want help solving. He went on to say that the focus group is an important avenue to ensure that they continue to listen, in order to learn what other challenges are out there for farmers, so that they can work towards providing solutions.
Q. What are the biggest challenges and/or opportunities in land management in Manitoba?
A. When policy and decision makers recognized tile drainage as a long-term investment in environmental stability and improved farm productivity, then the policies and procedures could be designed to reflect this belief. Having wide-reaching recognition would help to further legitimize these water management practices, as well as make them more financially attainable for farmers. Secondly, this recognition could streamline the permit process, which is currently identified as a significant barrier in navigating the tile installation process. (Note: this is currently a service that PLS provides.)
I am looking forward to participating in the focus group and learning from the other producers around the table. FarmFemmes focuses on making connections, both in the ag circle and beyond. This is a great opportunity to meet other producers and pass along what we learn in the process.