Ag Can Learn from Oil and Gas

On May 22, 2018 RealAgriculture posted an article written, by Lyndsay Smith, entitled In 30 years, will farming be as controversial as oil and gas is now?  I found this to be an interesting read, and think that there could be many lessons learned, before farming goes down the same path as oil and gas appear to have.  For our farm, one of the lessons that we have learned is to talk directly about our lived experience.  This is why we blog.

Communication is the exchange of information, be it opinion, fact or some combination.  In contrast, story telling is about building connections.  We hope that FarmFemmes is a venue for story-telling.  In other words, we hope it is a venue for making connections – both farmer to farmer and farmer to consumer.  Our regular communications cover a wide variety of topics, because that is how real-life works.  We hold many roles and have many different priorities and perspectives, depending on our primary role in that moment.  This is real-life and everyone can relate to the complexities of wearing many hats for the many roles that they play, so we aim to reflect that reality.

One of the challenges that Lyndsay relayed in her article was that of credible reporting.  We feel that farmers can use social media as a great advantage that was not afforded to the ground level oil and gas industry participants in the early days of public interest.  Karen and I talk to you, our readers, almost every day via social media.  Not only do you get to read about what we do, but you get to see it and hear it too!  Over time, you get to know about us as people.  You get to see the consistency of our message, of our values and of our love for agriculture.  Our hope that is through our story-telling, our readers can form a connection to us and our operations.  We do not have to rely on a middle-media outlet to tell our story – you can see it and hear it from us every day.

Keep reading this week to learn about our experience with a documentary company, and how we eventually turned down the offer to be involved because of how agriculture was going to be portrayed.