Playing nicely together in the tech sandbox

There is more than enough work to go around!

This is true in farming and also for the many agri-businesses that support farmers. Gone are the days when one company could support a farmers’ needs in all areas of their operation. Instead, companies are seeing the benefits of playing together in the sandbox; of developing their specialty equipment, product or service and collaborating with other providers. This applies to many aspects of farm business, but it certainly applies to technology and precision agriculture.

Our last post highlighted FarmDog as a crop scouting app that can be used together with John Deere Operations Center. However, this is just one of many connected software tools that are designed to sync with Operations Center. This is beneficial to farmers for a number of reasons:

  • it allows flexibility in deciding what data is collected

  • it is financial beneficial as farmers only pay for services they want to use

  • it improves efficiency because generic information, such as field geography, can be shared rather than being regenerated

  • it allows very detailed and specific functionalities designed for very specialized production operations

  • it allows a company to provide better customer service by focusing supports on a narrower range of products and services

There is more than enough room for expansion and specialization in precision agriculture technologies and equipment - there is a lot of room in the sandbox. It benefits producers when suppliers design and build products that work together.

So to all of the companies focused on developing their niche market while collaborating with others - Thank You!